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1. Casio
Casio is a familiar brand to Vietnamese consumers, originating from Japan. With experience manufacturing watches since 1957, Casio’s reputation for durability and finish has been proven over time. For consumers, Casio products are always durable. Currently, Casio has watch lines such as:
– G-Shock Casio: A sports watch line focusing on durability, famous for its “rock-solid” resilience. The design is robust while providing protection against strong impacts and collisions.
– Baby-G Casio: Similar to the G-Shock line, specializing in durability against strong impacts. However, the Baby-G line is designed to be softer and smaller to suit female users.
– Sheen Casio: A watch line for women, aimed at a luxurious and elegant design with metal materials.
– Edifice Casio: A watch line focusing on elegance and sophistication. It is very popular among young people and business professionals.
Learn More:
- Which country makes Casio watches? Outstanding features and product lines
- Which country makes Sonne watches? Outstanding features and prices

2. Citizen
Citizen is a long-standing watch brand from Japan. The brand produces many types of watches with diverse technologies applied at reasonable prices, accessible to many people. Similar to Casio, the Japanese quality of Citizen watches comes with durability over time.
Citizen is currently a watch manufacturer with over 80 subsidiaries spread across continents.
Citizen has outstanding product lines such as:
– Battery-powered Citizen (Quartz): Citizen’s battery-powered watches range across various price points. Suitable for many users, with diverse designs, suitable for many uses and long battery life.
– Eco-drive: This is Citizen’s flagship product line with a movement that uses light as energy for the watch. No need for batteries like regular watches and no need to wind regularly like mechanical movements. Citizen’s Eco-drive line is usually designed to be elegant and luxurious.
– Citizen Automatic: These are Citizen’s mechanical movement lines. This watch line does not require a battery to operate; the mechanical movement relies on the wrist’s movement to wind and generate energy for the watch to run. Citizen’s movements always ensure accuracy over time, along with diverse designs suitable for many product uses.

Learn More:
- Which country makes Citizen watches? Outstanding features and product lines
- What is an Eco-Drive watch?
- What is an automatic (mechanical) watch?
3. Q&Q
The Q&Q watch brand is a subsidiary of Citizen. Inheriting Citizen’s features of durability and accuracy, with a focus on the low-price segment. Q&Q is the perfect choice for the inexpensive, durable, and beautiful criteria. Q&Q products all use batteries, but at a very reasonable price and a very youthful design, very suitable for young people.
Learn more about Q&Q:
- Which country makes Q&Q watches? Are they good? Should I buy one?

4. Orient
Orient is a long-standing watch brand from Japan, very famous among watch enthusiasts. The design language is luxurious, elegant, aimed at those who like elegance, simplicity but not boring.
Learn more about Orient:
- Which country makes Orient watches? Outstanding features and product lines
Orient has outstanding product lines such as:
– Citizen mechanical watches: This is a very famous and popular mechanical watch line with a classic design and mid-range price. Especially the Citizen Open Heart mechanical lines, very famous and timeless.
– Citizen battery-powered (Quartz) watches: Citizen’s battery-powered watch line, spanning many price ranges from over 1 million to over 5 million (at the time of writing on March 17, 2021). The design language in Citizen watch lines is always simple and elegant.

Learn More: TOP 15 popular Japanese watch brands
5. Nakzen
Nakzen – a brand from Japan along with Citizen, Casio, and Orient. Elaborately crafted, with diverse and abundant designs. Nakzen focuses on producing battery-powered (Quartz) watches with high accuracy, high-end design but a very affordable price, around 1-2 million VND (at the time of writing on March 17, 2021).
Read more about Nakzen watches:
- Which country makes Nakzen watches? Outstanding features and product lines

Some fashion watches currently sold at Thế Giới Di Động
View More Fashion Watches
Learn More:
- TOP 8 best smartwatches that won’t disappoint you
- How to adjust a mechanical watch that’s running fast or slow
Above are the best-selling Japanese watch brands in June 2023 at Thế Giới Di Động. Which brand do you like best? Please comment below!
